Monday, March 10, 2014

Grammar Matters in Real Estate Listings Too




Redfin, a real estate brokerage, surveyed home-buyers to see how much grammar and spelling matter in real estate listings. They found that 43.4 percent of 1,291 people surveyed online said they would be much less inclined to tour a home if its online listing contained misspellings or improper grammar.

"Some people gloss over grammar and spelling errors, but if you're like me, you'll evaluate the quality of the agent and the home when you read a property description," said Chad Dierickx, a Redfin real estate agent.  


Here are some examples of poor grammar found in property descriptions.

Relying on spell-check- Perfect home for smell family

It sounded right- New stares lead to finished basement with wreck room.

Neglected punctuation- New construction won't last. (missing a comma)


Why are you shouting?- THIS HOME IS A MUST SEE! NEWLY RENOVATED!

Alphabet soup- Spcs hm w/EF, lg. FLR and FDR 
(this reads: spacious home with entrance foyer, large formal living room and formal dining room)

To read more about this survey, visit Redfin.

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